Board and Staff

Grace Maseda, APR

Vice President, Marketing and Communications

As Vice President, Marketing and Communications, Ms. Maseda oversees the development and implementation of branding and communication strategies that further the foundation’s work in Florida.  

Prior to Helios Education Foundation, Ms. Maseda was employed by Hillsborough County Public Schools where she led various marketing initiatives including the implementation of Edsby, the district’s parent communication platform. Additionally, Ms. Maseda enjoyed a tenured career at the Tampa Bay Times where she also held strategic marketing and communication roles.

Ms. Maseda has held numerous leadership positions including chair of the board of trustees for SERVE, Volunteers in Education, chairperson of the City of Tampa Mayor’s Hispanic Advisory Council, and chairperson of the board of directors for Kid City. Ms. Maseda currently chairs the University of South Florida’s Latin Community Advisory Committee, is a member of the leadership council of LEAP, Tampa Bay's College Access Network where she serves as co-chair of the network's communications committee, and is a board member of the Girl Scouts of West Central Florida.

Ms. Maseda holds the designation of APR, Accredited in Public Relations, from the Public Relations Society of America, is a graduate of Saint Leo University with a Bachelor’s degree in Management and completed graduate studies at the University of South Florida obtaining a Master’s of Science in Management.

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