Helios Education Foundation Expands Marketing Communications Effort with Addition of Tampa-Based Director
Posted on: February 7, 2014
Under the leadership of Ian Smith, the Foundation’s Senior Vice President and Chief Communications Officer, Rodriguez will work closely with her counterpart, Phoenix-based Marketing Communications Director Rebecca Lindgren, to develop and implement strategic marketing communications campaigns in support of the Foundation’s over $138 million in education investments in Arizona and Florida and in support of future activities. In addition, Rodriguez will lead the Foundation’s Latino marketing communications efforts and serve as the organization’s Spanish-language spokesperson.
“Helios Education Foundation’s marketing and communications team is critical to our efforts in Arizona and Florida as we work to engage broader audiences in key issues in education,” said Barbara Ryan Thompson, Executive Vice President and Chief Operating Officer. “Aileen’s stellar communications background and commitment to creating education opportunities for students in Florida make her a strong addition to our communications team.”
With more than 16 years as a communication professional, Rodriguez has led communications and public relations efforts for organizations in non-profit, government and the private sector. Prior to joining Helios Education Foundation, she was principal of her own consulting firm specializing in public affairs, public relations and outreach. Previous roles include serving as Communications Director for the Tampa Bay Host Committee for the Republican National COnvention, Gulfcoast Regional Director to United States Senator Mel Martinez and Community Liaison for the H. Lee Moffitt Cancer Center and Research Institute.
“I am extremely honored to be part of the Helios Education Foundation family and look forward to contributing toward the Foundation’s mission of increasing postsecondary education success,” said Rodriguez. “As a former USF Latino Scholarship student, I truly appreciate the impact Helios is making in education and am excited to be part of an organization committed to improving lives through education.”
Ms. Rodriguez is a graduate of the University of South Florida where she earned a Bachelor’s Degree in Organizational and Interpersonal Communication. She currently serves on the boards of the Florida Public Relations Association's Tampa Bay Chapter; Tampa Hispanic Heritage, Inc.; the Housing and Education Alliance; WEDU Public Television’s Community Advisory Board; the University of South Florida's Latin Community Advisory Committee and the Tampa Bay Campus Community Advisory Board for Ana G. Mendez University System.
Ms. Rodriguez was born in San Juan, Puerto Rico and is fluent in Spanish. She lives in the Tampa Bay area with her husband and two children.
Category: Foundation Feature